Category: טעק און חברה

אַרויסגעבן, ווי, און געפינען: בנין אַ עפענען און קוראַטעד יקאָוסיסטאַם

רובֿ יקאָוסיסטאַמז אַזאַ ווי אַפּ סטאָרז זענען אָדער עפענען אָדער קוראַטעד. אבער וואָס קענען ניט מיר האָבן ביידע? געזונט, מיר קענען — אַלע איר דאַרפֿן איז דרייַ ווערבז: אַרויסגעבן, געפינען, און ווי. וואָס גייט פֿאַר טעכנאָלאָגיע און עפּעס אַנדערש.

וסואַללי עס זענען צוויי אָפּציעס ווען איר ווילן צו אַרויסגעבן אַ אַפּ: אַרויסגעבן עס צו עפּעס ווי די יאָס אַפּ סטאָר (ווו מען וועט געפינען דיין אַפּ, אָבער עפּל ריוויוערז קענען לייקענען דיין סאַבמישאַן) אָדער נאָר שטעלן עס אויף דיין וועבזייַטל (ווו עס ס גרינג צו אַרויסגעבן, אָבער דאָרט ס קיין גאַראַנטירן ווער עס יז וועט זען עס.) Not the greatest set of options.

Isn’t there a way to combine the strengths of both of these to make for the best possible experience for both publishers and consumers? I think there is. It’s called an open and curated ecosystem. Let’s take a look at:

  • What open און curated ecosystems are
  • Examples of open and curated ecosystems
  • What you need to make an open and curated ecosystem
  • Examples of these ecosystems beyond just technology

and see if we can discover something about the power of crowdsourcing, innovation, and the three verbs אַרויסגעבן, געפינען, און ווי.

Curated vs. open ecosystems

The iOS App Store and open internet, among others, are app ecosystems — places where apps can be published and found. And I think the big factors that differentiate one ecosystem from another are whether the ecosystem is open, where anyone can publish apps and whether it is curated, where the best apps rise to the top and users are assured quality apps. That’s the major difference between the iOS store and the internet at large, which I mentioned earlier.

Let’s look at examples of curated and open ecosystems and what differentiates them.

לייענען מער ...

אַליינ-אויסדרוק אויף די אינטערנעט: אַ כייבריד צוגאַנג?

The internet should help you express yourself easily and ensure you have control over the content and quality of your writings. But is that possible?

The internet has always been called the great platform for self-expression. The claim goes that you no longer need to be talented and lucky enough to get your work into a book or newspaper or magazine; anyone can publish anything to the internet, and if it’s good enough, it can get found.

It’s definitely true that the cost of self-expression has gone down with the internet, so people are much more likely and able to use it to publish their ideas. (The idea of economic cost, or amount of effort it takes to do something, is a very powerful one, אַגעוו. When it gets easier to do something, that thing explodes in popularity. It’s pretty self-evident, but it’s a powerful way of looking at things like the rise of self-expression with the internet.)

עס זענען two main ways of publishing content online:

  • Publishing independently (making your own platform)
  • Using someone else’s platform (hosted publishing)

Both of these fall short of the goal of allowing for easy self-publishing. איך טראַכטן, כאָטש, that there’s room for a hybrid that would bring the best of both.

לייענען מער ...

אויף “געזעלשאַפטלעך” מידיאַ, שוואַך טייז, און Snapchat מעשיות

How social media is designed to help you build relationships with acquaintances, and why Snapchat (יאָ, that Snapchat) is the most effective social media platform

It was late enough that I’d stopped thinking for the night, so I proudly proclaimed to my nearby friends that I was getting a Snapchat account. It had always struck me as a bit vapid and narcissistic – you’re swapping carefully-chosen selfies with others to try and win favor – but I figured I’d give it a go.

But I quickly learned that Snapchat, like any other social media platform, gives rise to a number of use cases that the creators probably never intended. (לעמאָשל, Twitter probably never foresaw that it would contribute to the Egyptian Revolution of 2011.) What I saw was this: Snapchat and other social media platforms are surprisingly effective ways to grow and maintain your network of weak ties (acquaintances) by reducing the costs of communication and increasing the number of “hooks,” or chances to strike up conversation, you have. All social media can do this, but Snapchat, by its very nature, is the king of this.

לייענען מער ...