Publish, som, och hitta: bygga ett öppet och curated ekosystemet

De flesta ekosystem som app butiker är antingen öppen eller curerad. Men varför kan vi inte ha både? Tja, vi kan — allt du behöver är tre verb: publicera, hitta, och som. Det gäller teknik och allt annat.

Vanligtvis finns det två alternativ när du vill publicera en app: publicera den på något liknande iOS App Store (där människor kommer att hitta din app, men Apple recensenter kan förneka din ansökan) eller bara lägga den på din webbplats (där det är lätt att publicera, men det finns ingen garanti någon kommer att se det.) Not the greatest set of options.

Isn’t there a way to combine the strengths of both of these to make for the best possible experience for both publishers and consumers? I think there is. It’s called an open and curated ecosystem. Let’s take a look at:

  • What open och curated ecosystems are
  • Examples of open and curated ecosystems
  • What you need to make an open and curated ecosystem
  • Examples of these ecosystems beyond just technology

and see if we can discover something about the power of crowdsourcing, innovation, and the three verbs publicera, hitta, och som.

Curated vs. open ecosystems

The iOS App Store and open internet, among others, are app ecosystemsplaces where apps can be published and found. And I think the big factors that differentiate one ecosystem from another are whether the ecosystem is open, where anyone can publish apps and whether it is curated, where the best apps rise to the top and users are assured quality apps. That’s the major difference between the iOS store and the internet at large, which I mentioned earlier.

Let’s look at examples of curated and open ecosystems and what differentiates them.

DuckDuckGothe best thing since Google

I was looking on my analytics page (tracking visitors to the site) and noticed someone came to hathix through DuckDuckGo. Being bored, I looked up DuckDuckGo and I was impressed automatically. It’s a great search engine. Here’s why.

Zero-click info

DuckDuckGo’s got this great feature that lets you see some quick background info on a subject when you search it. If I want to know who Nelson Mandela is without having to read a lengthy article about apartheid, South Africa, and that sort of stuff, I can just DDG it and look what I get: